Alta Consigna is a popular regional banda quintet formed in Tijuana in 2014 by childhood friends. The group delivers everything from traditional corridos and original narcocorridos to polkas. Their popularity is due in large part to a "do-it-yourself" determination, as well as an appealing stage presence. They have managed to become well known throughout Mexico and in United States via their adept use of social media platforms and networks. They started out not by recording, but by making their own videos, with no resources other than their instruments, mobile phones, and sometimes, computers. The group included Crecer Germán (lead vocals and guitar), Aaron Gil (vocals), Axel Ramírez (vocals and guitar), Dani Vidal (tuba), and Alan Nieblas (requinto). Their earliest efforts were released as audio-only tracks on social networks, and were included on audio and video compilations followed by live videos, before becoming more sophisticated narrative affairs commensurate with their growing popularity. In 2015, Crecer left to embark on a solo career and was replaced by electric guitarist Esteban Gonzalez. They maintained a steady stream of videos and other releases. During the first half of 2016 they released two new albums, Así Nací and Culpable Tú, on the Rancho Humilde label. The following year brought a torrent of new recordings as they launched another new homemade project in the Desde la Oficina series. Recording live in their office, Alta Consigna released three volumes in 2017 along with another studio album, No Te Pido Mucho. ~ Thom Jurek