Aberystwyth, Wales

August 11, 1991

A multi-talented Welsh multi-instrumentalist, singer, songwriter, sound designer, and producer, Novo Amor's (born Ali John Meredith-Lacey) wistful blend of indie pop and folk invokes names like Bon Iver, the Gentle Good, Iron & Wine, and Colorama. Based out of Cardiff, he released his debut single, "So We Drift/Flay," independently in 2012. An EP, Woodgate, NY, arrived in 2014 on Norwegian label Brilliance Records, followed by the single "Faux," a collaboration with English indie electronic folk artist Ed Tullett. An evocative 2015 cover of Guns N' Roses' "Welcome to the Jungle" drew attention when it was used in a popular Axe/Lynx advertising campaign and a handful of well-received singles, including another with Tullett, preceded the May 2017 release of his second EP, Bathing Beach. Heiress, a full-length outing with Tullett, arrived later that November. ~ James Christopher Monger